The term ‘vanity metrics’ has been in use for at least a decade. I’m not sure exactly where it originated,…
It’s important to be objective when measuring the success of your marketing activity. By determining your success metrics before you go into market, you can be assured that you remain focused on outcomes rather than the creative process.
My new approach to a successful start to the new year does not involve resolutions but rather a new approach to achieving my own business goals and juggling client priorities with the day to day of running a successful business.
You cannot change a first impression and your marketing collateral will often provide your customer’s first look at your brand and your products. Invest in quality materials to ensure you make the best first impression possible to help win their business.
It is nearly impossible to run a successful business without customer loyalty. Customer retention entails significant effort and we have outlined five key parts to keeping them happy and loyal.
It costs too much money to generate a lead to see it go to waste. Here we explain how to measure your sales and marketing efforts by calculating the lead conversion rate.
The way we speak and deliver a message affects the message itself. Using phrases like ‘to be honest’ don’t necessarily invite trust. In order to build trust in you and your brand, you need to pay attention to how the message is crafted and delivered and take care not to overpromise to your intended audience.