The term ‘vanity metrics’ has been in use for at least a decade. I’m not sure exactly where it originated,…
It’s important to be objective when measuring the success of your marketing activity. By determining your success metrics before you go into market, you can be assured that you remain focused on outcomes rather than the creative process.
My new approach to a successful start to the new year does not involve resolutions but rather a new approach to achieving my own business goals and juggling client priorities with the day to day of running a successful business.
There are many simple ways to keep your customers happy so they enjoy interactions with you. We’ve listed five simple and cost-effective approaches to customer retention.
Staying ahead of the competition is important to maintain and grow your market share. Rhonda Locke looks at five ways you can keep your business competitive.
Businesses can easily damage their brand reputation through avoidable mistakes. Rhonda Locke talks through the top five damaging mistakes that can be avoided.
Defining your value proposition helps your customers through their purchasing process. In this blog Rhonda Locke describes the four key components to help sell your products and services.
You cannot change a first impression and your marketing collateral will often provide your customer’s first look at your brand and your products. Invest in quality materials to ensure you make the best first impression possible to help win their business.
Determining a solid Go-To-Market (GTM) strategy is essential for a successful business. It essentially means creating a business case and a sales strategy by developing a customer profile and ensuring you address their requirements.
Your brand needs to represent your business, your products, your services and your people. From time to time you need to update your brand and this article helps you to determine whether it’s time to rebrand or refresh your brand.