My new year resolution is, no more new year resolutions

My new approach to a successful start to the new year does not involve resolutions but rather a new approach to achieving my own business goals and juggling client priorities with the day to day of running a successful business.

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The honest problem with saying “To be honest…”

The way we speak and deliver a message affects the message itself. Using phrases like ‘to be honest’ don’t necessarily invite trust. In order to build trust in you and your brand, you need to pay attention to how the message is crafted and delivered and take care not to overpromise to your intended audience.

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