The way we speak and deliver a message affects the message itself. Using phrases like ‘to be honest’ don’t necessarily invite trust. In order to build trust in you and your brand, you need to pay attention to how the message is crafted and delivered and take care not to overpromise to your intended audience.
A brand is much more than your business name and logo and it must be nurtured and cared for to keep your customers loyal. Great brands evoke beautiful memories, but one bad experience can tarnish your brand forever.
Finding a great company or product name is only one step in the process of starting a business. In order to be successful, you need to know the size of the market opportunity and how you can stand apart from your competitors by asking these five simple questions.
