Defining your value proposition helps your customers through their purchasing process. In this blog Rhonda Locke describes the four key components to help sell your products and services.
Determining a solid Go-To-Market (GTM) strategy is essential for a successful business. It essentially means creating a business case and a sales strategy by developing a customer profile and ensuring you address their requirements.
Finding a great company or product name is only one step in the process of starting a business. In order to be successful, you need to know the size of the market opportunity and how you can stand apart from your competitors by asking these five simple questions.